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Shanda cooperates with CASIA on digital interactive entertainment |
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Written by Administrator
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Friday, 08 September 2006 |
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BEIJING, September 8 (InfoChina) – Shanda Interactive Entertainment Ltd. (Nasdaq: SNDA) and its associated Beijing Interjoy Technology Limited will join hands with the Institute of Automation under the Chinese Academy of Sciences (CASIA) to establish a digital interactive entertainment laboratory, the three parties jointly announced on September 7.
The three parties agreed to carry out joint R&D of digital entertainment technology and push forward its application at home and abroad. Shanda has developed several intellectual interactive games and put them on the EZ Pod for free play, according to Zhu Gehui, vice director of public relations of Shanda. |