BEIJING, March 8 (InfoChina) – Brilliance Auto (NYSE:CBA, HK:1114) appeared on the ongoing 77th Geneva Motor Show on March 7 with its three models of Zhonghua cars, namely the Zunchi, Junjie and M3 sports cars.
Qi Yumin, board chairman of Brilliance Auto Group, held that it is not just for show by attending this international car exhibition, but to make further exploration on the international market and improve the recognition rate and influence of Zhonghua brand in Europe and the rest of the world.
Meanwhile, Brilliance Auto is to take this opportunity to hear European consumers’ feedback on the Zhonghua cars that already been exported there, which could also be a good preparation for the company to export other models of cars to the region in the future.
Brilliance Auto has successfully landed on the European market in last November, when the group company signed a five-year export contract with HSO, a subsidiary of well-known German automobile logistics company E.H. Harms, to export 158,000 units of Zunchi cars to Europe in the next five years, priced at 19,000-23,000 Euros. (Edited by Sun Huanjie,
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