BEIJING, Dec. 10 (InfoChina) – China Mobile Communications Corporation (CMCC), the parent company of China Mobile Ltd. (0941.HK; CHL.NYSE), needs to lift its soft power and promote its influence worldwide, said the company’s general manager Wang Jianzhou on December 8 quoted by news.ccidnet.com.
The so-called soft power indicates brand advantage, behavior standard, core value and innovation.
Wang said though CMCC ranks first globally both in terms of network scale and subscriber population, the company has to keep sober-minded. He said it is the most important for a company to maintain sustainable long-term development.(Edited by Li Xiaoyu,
)
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